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RuNet is a new project.

Let's describe it.

Project Title: RuNet Echo

The working title of the project was "Interpreting RuNet" but it was later changed to "RuNet Echo."



Ensure a steady flow of stories and translations. Make the things work.

Create a visual identity and establish web-presence in the main blogging/social networking platforms.


Explore, investigate and cover the increasing role of the Internet in Russian society and Russian language worldwide community.

Become a source of exclusive (do we need to be exclusive, or do we mean unique? I think "Become a leading source of ... would work best Jeremyclarke), objective, comprehensive and valuable information on Russian online community for global audience and contribute to understanding not only of RuNet, but modern Russia complex reality.

Provide regular analysis of popular/important topics/memes on RuNet.

Language from the proposal:

-produce original analysis, research, and reporting based on our coverage of RuNet.

-Selectively follow up stories with in-depth research into compelling topics.

-Monitor target civil society initiatives, websites, and movements.

The project will focus on:

1. Internet and Society. Role of the Internet in Russian civic society (social movements, charity initiatives, development of civic society)

2. Internet and Politics. Role of the Internet in Russian politics (e.g. liberal movements, blogs by Russian politicians, role of Medevedev's blog, Runet and Russian public diplomacy).

3. Social Vs. Traditional media. Role of social media and the interaction between traditional and new media.

4. Internet Censorship. Various efforts for Internet regulation and censorship in Russia (e.g. Internet legislation, trials against bloggers etc).

5. Internet policy. Emergence of Russia as information society and Internet policy (digital divide, e-government, net neutrality, domains, cooperation with other countries).

6. Cyberwarfare. Information security in Russia and role of the Internet in conflicts (botnets, hackers, cybersecurity, information warfare).

7. Technology and innovation. Russian technological initiatives/news that related to the Internet.

8. Internet and Russian Emigrants. Role of the emigrants' communities in RuNet (the U.S., Europe, Israel etc.). It would probably be worth including ethnic Russians living in former Soviet republics here (most of LJs in Uzbekistan, for example, are written in Russian).

9. Russia and the West. Western (mainly U.S. and E.U.) Internet projects that seek to help RuNet activists (e.g. herdict)

10. Mapping Russian online communities.

11. Nationalism, Russian identity, and implications for both extremism and reform in Russian politics. Subset - religion, conflict, other ethnicities in Russia.

12. Russian language and change. How Russian is used on the web.

13. Regional concerns. How the web varies by region - culture, economics, politics. Regional autonomy. Siberia, North Caucasus important.

The project will also cover social networks and other Russian language Internet platforms.


monitoring of Russian internet (blogosphere, media, social networks, rating indexes)

interview with Russian bloggers, Internet researchers, journalists etc.

commenting on analytical reports made by third party organizations (like Yandex, Rocit, Rumetrics etc).

Organizing and managing our own data - database, online data organizational tools (delicious, Netvibes, etc.).

Working with empirical research and providing analysis.

Monitoring and Evaluation (should this be a separate section?)

GV will track RuNet according to usage statistics, as well and by links. The RuNet project will also invite occasional special commentary into the site to reflect on the project itself, and its success in reaching its goal of creating more comprehensive knowledge of the Russian online world.

Target audience

audience interested in Russia

audience interested in Internet and technologies

audience interested in development of civic society

audience interested in public diplomacy

audience interested in social media

researchers, experts, diplomats, NGOs teams, non-profit organization teams, students, wide audience

media (it is important to ensure an adequate visibility of the project)





1. Daily coverage of RuNet (analysis and exclusive information): popular topics (Livejournal, microblogs, Twitter???, social media platforms???? online media) and memes.

2. Creating awareness about the role of RuNet in Russia and importance of approaching RuNet as important segment of Russian reality.

3. Successful outreach to the targeted audience

4. Making the project to authoritative and recognized source of information among the targeted audiences

5. Presenting the project within various conferences that related to Russia/Internet

6. Making the project a valuable resource for researchers and academics interested in Russian cyberspace